
Responsible Fashion
FROM OUR JOURNAL
When the Label Fades: TikTok, Truth-Telling & The Future of Conscious Luxury
A young Chinese woman stands in a sterile, fluorescent-lit room, brushing her fingers across a matte crocodile Birkin. “We make these,” she says softly. “The same ones sold in Paris.” What she means: same hardware, same leather, same stitching—even the same artisans, trained to perfection. Just without the logo. And without the $38,000 price tag. The video went viral.
Summer 2025 Fashion Just Got Slower—and Sexier. Here’s How.
Summer dressing should feel as effortless as it looks. This season, it's not just about staying cool — it's about dressing with intention. From breathable organic cottons to luxury upcycled fabrics, the Summer Fashion Edit 2025 is designed to be beautiful, sustainable, and undeniably chic.