FROM OUR JOURNAL

Responsible Fashion

When the Label Fades: TikTok, Truth-Telling & The Future of Conscious Luxury

A young Chinese woman stands in a sterile, fluorescent-lit room, brushing her fingers across a matte crocodile Birkin. “We make these,” she says softly. “The same ones sold in Paris.” What she means: same hardware, same leather, same stitching—even the same artisans, trained to perfection. Just without the logo. And without the $38,000 price tag. The video went viral.

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Luxury Rentals: The Chic Shift to Shared Style

Imagine stepping off a private jet for a black‑tie gala and slipping into a one‑of‑a‑kind couture gown—only to return it days later, pristine, with no cluttered closet in sight. Welcome to the era of luxury rental, where owning is optional, and access is the ultimate status symbol.

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