FROM OUR JOURNAL
Ethical Beauty
Beyond the Label: How to Read a Clean Beauty Brand Like a Pro
In an industry awash with botanical buzzwords and eco-chic packaging, the term “clean beauty” has lost much of its meaning. What began as a movement rooted in safety, sustainability, and transparency has morphed into a marketing playground—one where greenwashing thrives and the truth often hides in fine print. So how do you tell if your favourite serum is truly clean—or just clean enough to sell?
The Science of Sustainability: How Brands Measure Their Footprint
“Green” has become such a catchphrase that it risks losing all meaning. At Slow Luxe Society, we believe true ethical beauty demands rigour as well as romance. That’s why we turn to the laboratories, the life‑cycle analysts, and the chemists who hold brands accountable with metrics, not marketing jargon.
A New Radiance: Ethical Beauty’s Quiet Revolution
Gone are the days when clean beauty hid behind vague claims. Now, brands are lifting the veil on their sourcing, revealing the farmers who grow their lavender, the chemists who blend their serums, and the recyclers who reclaim their packaging. This transparency transforms products into stories — each bottle a chapter in a narrative of care.
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